Optimize your digital marketing

Carma Optimizer

Optimize your digital marketing

Make the most of your communication with A/B/C/D testing, conversion optimization and retargeting.

Not only A/B/C/D testing

Do better. Maximize your Carma Marketing Hub with features for optimizing conversions and profitability. Test, learn and optimize with tools such as A/B/C/D testing, conversion optimization, webhooks, abandoned shopping cart messages and behavior-driven landing pages.

Carma Optimizer features

  • A/B/C/D-testing
  • Conversion tracking
  • Conversion optimizer
  • Relevance tracking
  • Abandoned shopping cart messaging
  • Customized tracking manager
  • Hub Store analytics integrations
  • Webhooks
  • Microsites

Multi-criteria A/B testing

Carma Optimizer A/B testing allows you to easily test different versions of subject lines, content, pre-headers, links, buttons or offers. You choose which parameter will determine the outcome, based on the number of opens, clicks or conversions.

Let Carma automatically choose the winning version or control test results manually.

Optimize the future

New optimization functions and features are launched regularly. Our goal is to make it easy for you to surpass your targets. Do you need help to achieve your targets? Your personal Carma Success Manager will help you with your goals and will follow up on the results.

Learn more about Carma Marketing Hub